World Chess PLC has announced the launch of a new television programme that will be broadcast on major TV stations globally. The innovative chess news programme, scheduled to air from September 2024 to July 2025, aims to transform the way chess is presented on television, making it a compelling and mainstream TV sport. Produced in collaboration with sports-focused TV production company Sunset+Vine, the series will consist of ten episodes, each approximately 30 minutes long, covering major issues in the world of chess, including cheating, gender equality, politics, and scandals, as well as coverage of major events.
The programme has a Presenting Rights Sponsor in it.com (https://get.it.com) Domains, a long-standing collaborator of World Chess. Ilya Merenzon, Chief Executive Officer of World Chess, expressed excitement about the launch, stating, "Our goal is to bring the excitement, drama, and strategic depth of chess to a wider audience." He also highlighted the educational and inspirational aspects of the series, aiming to recognize and celebrate chess as a competitive sport.
Peter Angell, Chief Executive Officer of Sunset+Vine, emphasized the commitment to showcasing the intensity and intrigue of chess, making it accessible and engaging for a global audience. Andrey Insarov, Chief Executive Officer of it.com (https://get.it.com) Domains, described the partnership as a strategic move to elevate chess from a niche interest to a mainstream phenomenon, aiming to popularize chess through innovative content that entertains while educating viewers on the profound strategies at play.
This initiative follows the success of World Chess' Armageddon Series, which was launched in 2023 across major TV channels, including Bloomberg and MSNBC. The company aims to continue innovating and expanding the reach of chess, using the new TV series to further enhance the global appeal of the sport. For more information, visit https://worldchess.com/investors (https://worldchess.com/investors).