World Chess PLC is celebrating International Chess Day in collaboration with the International Chess Federation (FIDE) and the World Chess Club Berlin. The company is participating in the FIDE 100 Guinness World Records initiative, aiming to break the record for the most chess games played in 24 hours. International Chess Day, commemorated on July 20th, honors the founding of FIDE in 1924 and celebrates the game's universal appeal and enduring significance, with over 600 million active players worldwide.

As part of the FIDE 100 Guinness World Records initiative, World Chess is inviting chess players of all levels to join the attempt to break the record for the most chess games played in 24 hours. The FIDE Online Arena, the official platform operated by World Chess, will host a non-stop 24-hour marathon. Additionally, the World Chess Club Berlin will host live events, blending in-person play with the global online challenge.

In celebration of International Chess Day, World Chess PLC is offering a special 40% discount on the annual Pro subscription on the FIDE Online Arena, which provides access to the platform's premium features. There is also a 15% discount on all orders over $39 at the World Chess Shop, known for its official Championship Chess Set designed by Pentagram and used in World Chess Championship matches since 2013.

World Chess PLC, a London-based chess gaming and entertainment company and FIDE's official commercial partner, has organized FIDE Championship Matches in the USA and the UK. The company has also developed Armageddon, the chess league for prime-time television, and runs the FIDE Online Arena, the exclusive official chess gaming platform.

For more information, interested individuals can visit the company's website or contact World Chess directly.