As of September 30, 2024, Viewbix Inc. reported total assets of $30,801,000, a decrease from $43,282,000 at the end of 2023. This decline was driven by a reduction in both current assets, which fell to $12,894,000 from $17,805,000, and non-current assets, which decreased to $17,907,000 from $25,477,000. Total current liabilities also decreased to $16,931,000 from $19,773,000, while non-current liabilities dropped to $2,304,000 from $4,885,000. However, total equity declined significantly to $11,566,000 from $18,624,000, with the accumulated deficit widening to $(19,427,000) from $(10,661,000).

Revenue for the nine months ended September 30, 2024, was $23,616,000, a substantial decrease from $63,731,000 for the same period in 2023. For the third quarter alone, revenues fell to $6,281,000 from $15,715,000 in the prior year. The net loss for the nine months was $(10,069,000), compared to $(2,209,000) in the same period of 2023, while the net loss for the third quarter was $(695,000), an improvement from $(1,781,000) year-over-year.

Despite the revenue decline, net cash provided by operating activities for the nine months ended September 30, 2024, increased to $1,990,000 from $739,000 in the same period of 2023. However, cash and cash equivalents at the end of the period were $1,447,000, down from $2,734,000 at the end of September 2023.

Strategically, Viewbix operates in digital advertising through two segments: search, managed by Gix Media, and digital content, managed by Cortex. Gix Media acquired an additional 10% of Cortex's share capital for $2,625,000 on January 23, 2023, increasing its ownership to 80%. This acquisition was financed through existing cash and a long-term bank loan of $1,500,000.

The company faced challenges due to the "Iron Swords" War in Israel, which began on October 7, 2023. This conflict led to reduced business activities and workforce availability, impacting operations and profitability. In response, Gix Media and Cortex sought compensation from the Israeli Tax Authority for decreased revenues, receiving $337,000 recorded as other income for the nine months ended September 30, 2024. Additionally, Cortex experienced a setback when a significant customer ceased advertising on its sites, prompting a goodwill impairment of $4,739,000 related to the digital content segment as of June 30, 2024.