Unilever PLC has announced a partnership with UEFA EURO 2024, aiming to leverage the tournament's massive global audience to promote its brands. With football being the world's most popular sport, the company sees this as a prime opportunity to enhance brand power and engage consumers. The focus will be on showcasing brands like Hellmann's and Rexona during the tournament, with the goal of maximizing consumer engagement and brand visibility. This move aligns with Unilever's ongoing commitment to leveraging high-profile events to elevate its brand presence and connect with a broad audience.