Unilever PLC has launched a new global summer campaign for its iconic Cornetto ice cream, focusing on the universal joy of unwrapping the product. The campaign, titled "Unwrap It," celebrates the ritual of unwrapping a Cornetto ice cream, which is said to unite consumers across different markets. The company aims to highlight the product experience that transcends cultural differences and resonates with people worldwide.
The campaign is designed to emphasize the shared experience of enjoying a Cornetto, regardless of individual taste preferences in different markets. Unilever's focus on the universal appeal of unwrapping a Cornetto aims to create a sense of unity and joy among consumers globally.
The company encourages engagement with the campaign through its social channels, inviting consumers to join the conversation. Unilever emphasizes its commitment to protecting privacy and personal information, directing individuals to its Privacy Notice, Legal Notice, and Cookie Notice for more information.
This campaign reflects Unilever's strategic approach to leveraging the universal appeal of its products while acknowledging and celebrating cultural diversity. By emphasizing a shared experience, the company aims to strengthen its brand presence and resonate with consumers on a global scale.