PPHE Hotel Group has signed an agreement for its third hotel under its extended partnership with Radisson Hotel Group. The Radisson RED Berlin Kudamm, set to open in late spring 2024, will be operated by PPHE's Croatian subsidiary Arena Hospitality Group. This follows the imminent launch of the Radisson RED Belgrade, Serbia, and the first hotel to open under the extended partnership, the Radisson Collection Hotel in 2022.
The repositioning program of the property to Radisson RED Berlin Kudamm is underway, with the hotel offering 133 rooms, including 14 studios, and a design scheme aligned with Radisson RED's signature creative and bold aesthetic. This move demonstrates PPHE and Radisson Hotel Group's intention to leverage each other's brands and strengths to accelerate expansion, generate additional income through global distribution, and drive enhanced brand awareness.
Boris Ivesha, President & CEO of PPHE Hotel Group, expressed excitement about the opening of the second Radisson RED hotel, emphasizing the brand's potential in one of Europe's most vibrant capital cities. He also highlighted the continuation of the successful partnership with Radisson Hotel Group as a key part of the group's growth strategy. Elie Younes, Executive Vice President & Global Chief Development Officer at Radisson Hotel Group, echoed the sentiment, expressing excitement about bringing the vibrant and dynamic Radisson RED brand to Berlin and extending the strategic partnership with PPHE Hotel Group and its Croatian subsidiary Arena Hospitality Group.
For more information, the full press release can be found on the PPHE Hotel Group's website.