PPHE Hotel Group has announced the opening of its premium lifestyle flagship artotel London Hoxton in March 2024. This follows the successful debut of the artotel brand in London at Battersea Power Station in February 2023 and in Zagreb in October 2023. The company also plans to open artotel Rome in the first half of 2024. The opening of artotel London Hoxton represents the largest single property investment for PPHE Hotel Group in the past decade and brings the total number of rooms offered by the company in London to over 3,700.

Boris Ivesha, President & Chief Executive Officer of PPHE Hotel Group, expressed his pleasure at the upcoming launch of artotel London Hoxton, stating, "Our progressive and dynamic pipeline extends to include our first Radisson RED property in Belgrade, opening Q1 2024 and artotel Rome which is expected to open in the first half of 2024." He also highlighted that the recent new openings are expected to deliver at least £25 million of EBITDA upon stabilization of trading.

The company sees artotel London Hoxton as a valuable addition to its growing portfolio of premium lifestyle artotels. Ivesha added, "We are extremely proud to add this brand-new hotel in the capital to our growing portfolio of hotels and look forward to welcoming our first guests in the new year."

For more information about PPHE Hotel Group, its brands, and hotels, visit their website at www.pphe.com.