On May 21, 2024, On The Beach Group PLC released a PDMR (Persons Discharging Managerial Responsibilities) notification. Kirsteen Vickerstaff, General Counsel and Company Secretary, purchased 71 ordinary shares at a price of 140.2p each under the Company's share incentive plan ("SIP"). Adam Hansen, Chief Strategy Officer, also participated in the SIP, purchasing 108 ordinary shares at the same price. Additionally, Jennie Cronin, Chief People Officer, acquired 43 ordinary shares at the same price through the SIP. All transactions took place on May 20, 2024, at the London Stock Exchange.

These transactions reflect the participation of key company executives in On The Beach Group PLC's share incentive plan, demonstrating their confidence in the company's performance and future prospects.