On The Beach Group PLC's Company Secretary and General Counsel, Kirsteen Vickerstaff, and Chief Strategy Officer, Adam Hansen, have both made purchases of ordinary shares under the Company's share incentive plan ("SIP"). Kirsteen Vickerstaff purchased 103 shares at a price of 97.57p, while Adam Hansen purchased 154 shares at the same price. The transactions took place on 21/08/2023 on the London Stock Exchange.