On January 22, 2024, two persons discharging managerial responsibilities at On The Beach Group PLC made purchases of ordinary shares under the Company's share incentive plan ("SIP"). Kirsteen Vickerstaff, the Company Secretary and General Counsel, purchased 61 ordinary shares at a price of 164.89p, while Adam Hansen, the Chief Strategy Officer, purchased 90 ordinary shares at the same price. Both transactions took place on the London Stock Exchange and were reported as initial notifications.

The ordinary shares purchased by Vickerstaff and Hansen are valued at £0.01 each in On The Beach Group PLC, with the identification code for the ordinary shares being GB00BYM1K758. The aggregated information for the transactions was not provided.

These transactions reflect the participation of the Company's key personnel in its share incentive plan, demonstrating their confidence in the company's performance and future prospects.