On the Beach Group PLC has released a PDMR SIP Notification, providing details of two individuals who have purchased ordinary shares under the company's share incentive plan. Kirsteen Vickerstaff, the Company Secretary and General Counsel, purchased 85 ordinary shares at a price of 118.03p each on November 20, 2023, on the London Stock Exchange. Adam Hansen, the Chief Strategy Officer, also purchased ordinary shares under the SIP, acquiring 127 shares at the same price and on the same date and place as Vickerstaff. The identification code for On The Beach Group plc ordinary shares is GB00BYM1K758.