On the Beach Group PLC has released a PDMR (Persons Discharging Managerial Responsibilities) notification. Kirsteen Vickerstaff, General Counsel and Company Secretary, and Adam Hansen, Chief Strategy Officer, have both made purchases of ordinary shares under the Company's share incentive plan ("SIP"). Kirsteen Vickerstaff purchased 65 shares at a price of 155.24p, while Adam Hansen purchased 96 shares at the same price. The transactions took place on 22/04/2024 at the London Stock Exchange.

This notification provides details of the individuals involved, their positions, the nature of the transactions, and the specific details of the shares purchased. The purchases were made under the Company's share incentive plan, indicating confidence and investment in the company's future by these key individuals. The transparency of these transactions can also provide insight into the company's stability and growth prospects, as well as the confidence of its leadership team in its long-term performance.