On the Beach Group plc has announced a long-term distribution agreement with Ryanair Holdings, marking a significant shift in their relationship. This partnership will allow On the Beach customers to seamlessly access Ryanair's low fare flights as part of their holiday packages, with full price transparency and additional customer perks. The agreement aims to secure free and fair access to Ryanair seat supply, simplify operations, and move on from outstanding litigation, focusing efforts on building the partnership.
Shaun Morton, CEO of On the Beach Group plc, expressed excitement about the transformational partnership, emphasizing the improved booking and travel experience for customers selecting Ryanair flights. He highlighted the significance of the agreement in safeguarding consumer choice in the travel sector and enabling both parties to move on from outstanding litigation.
Ryanair's Dara Brady also expressed pleasure in the partnership, stating that On the Beach customers can now book Ryanair flights, seats, and bags as part of their holiday package with full price transparency and direct access to their booking through their myRyanair account.
This announcement contains inside information within the meaning of the Market Abuse Regulation. For further information, individuals can contact On the Beach Group plc or FTI Consulting.
On the Beach Group plc is one of the UK's largest online beach holidays retailers, with a customer-centric, asset light, profitable, and cash generative model. The announcement may contain forward-looking statements with respect to the financial condition, results, operations, and businesses of the Group, which involve risk and uncertainty due to factors outside the Group's control. The forward-looking statements reflect the knowledge and information available at the date of preparation of this announcement and will not be updated during the year.