On the Beach Group PLC has released a PDMR SIP Notification, disclosing the details of two individuals who have purchased ordinary shares under the company's share incentive plan. Kirsteen Vickerstaff, the Company Secretary and General Counsel, purchased 108 ordinary shares at a price of 92.29p each on October 20, 2023, on the London Stock Exchange. Adam Hansen, the Chief Strategy Officer, also purchased 163 ordinary shares at the same price on the same date and exchange. The identification code for On The Beach Group plc ordinary shares is GB00BYM1K758.