On the Beach Group plc has announced that three of its executives, Shaun Morton (CEO), Jon Wormald (CFO), and Zoe Harris (CMO), have purchased ordinary shares in the company. The share purchases were made at a price of 141.9783 pence per share and were made to satisfy the deferral of 50% of the annual bonus for the executive directors earned in the company's financial year ended 30 September 2023. The shares are subject to a two-year holding period. Following the purchases, Shaun Morton now holds 133,089 shares, Jon Wormald holds 7,406 shares, and Zoe Harris holds 43,258 shares.

On the Beach is a consumer-centric disruptor in the beach holiday market. The company aims to democratize easy access, hassle-free, and great value holidays. It has invested in its proposition, technology, brand, and service, and its asset-light model is well-positioned to attract and retain a wide audience of beach holidaymakers. The company is a leading online retailer in the UK short-haul beach holiday market and has expanded into B2B and Long Haul channels, doubling its UK addressable market. Its long-term vision is to become Europe's leading online retailer of beach holidays.