Moonpig Group Plc's Director, Andy MacKinnon, recently completed several transactions related to pre-IPO legacy awards and LTIP awards. The pre-IPO legacy awards, based on financial performance conditions, resulted in the vesting of the second tranche of cash and share awards, with a portion of the shares sold to cover income tax and National Insurance liability. Additionally, the LTIP awards saw the vesting of 12.5% of the awards, with the Director immediately selling a portion of the shares to cover tax liabilities and dealing costs. Following these transactions, Andy MacKinnon now holds 1,000,374 shares in Moonpig Group plc, representing 454% of his salary, well above the required shareholding for a Director, which is 300% of salary.

The transactions were conducted on 4 July 2024, with the allotment of new issue shares to satisfy the final tranche of pre-IPO legacy share award and the sale of shares awarded under the final tranche of pre-IPO legacy share award taking place outside of a trading venue. The allotment of new shares under the LTIP award and the sale of sufficient shares to cover income tax and national insurance due on shares vesting under the LTIP award occurred on the XLON trading venue.

These transactions were notified in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. Jayne Powell, the Company Secretary, provided the notification and can be contacted via [email protected] for further information.

This comprehensive summary provides an overview of the recent Director/PDMR shareholding transactions at Moonpig Group Plc, shedding light on the specific awards, vesting conditions, share allotments, sales, and the resulting shareholding of the Director, Andy MacKinnon.