Lululemon Athletica Inc. reported a 10% increase in net revenue for the fiscal year ending February 2, 2025, reaching $10.6 billion, compared to $9.6 billion in the previous year. The company's operating margin expanded by 150 basis points to 23.7%, while diluted earnings per share rose 20% to $14.64. The growth was driven by a significant 41% increase in revenue from the China Mainland, which accounted for 13% of total revenue, and a 27% increase from the Rest of World segment, which includes the Asia Pacific and Europe and the Middle East regions. In contrast, revenue from the Americas, which represents 75% of total revenue, grew by only 4%.

The company experienced notable changes compared to the previous fiscal period, including the acquisition of its retail operations in Mexico, which contributed to a net increase of 56 company-operated stores and a 14% increase in retail square footage. E-commerce revenue also saw a 6% increase, reflecting the company's ongoing investment in its omni-channel capabilities. However, comparable sales, which exclude the impact of the 53rd week of revenue, increased by only 4%, with a slight decline of 1% in the Americas.

Operationally, Lululemon reported a total employee headcount of approximately 39,000 as of February 2, 2025. The company continues to focus on product innovation, with women's products accounting for 63% of net revenue, men's products at 24%, and other categories, including accessories and footwear, making up the remaining 13%. The company aims to enhance brand awareness, particularly among male consumers and in international markets, where it sees significant growth potential.

Looking ahead, Lululemon anticipates continued revenue growth driven by its strategic initiatives, including expanding its product offerings and enhancing its digital and physical retail integration. The company plans to invest between $740 million and $760 million in capital expenditures for fiscal 2025, primarily for new store openings and supply chain infrastructure. However, it remains cautious about macroeconomic conditions, including inflation and fluctuating consumer confidence, which could impact future performance.

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