JD Sports Fashion PLC announced that its CEO, Régis Schultz, acquired 91,321 ordinary shares at an average price of 108.4159 pence per share. Following this transaction, Schultz now holds a total of 3,695,094 shares, which represents 0.07% of the company's issued share capital. The notification of the dealing form provided detailed information in accordance with the UK Market Abuse Regulation.

The notification outlined the details of the transaction, including the nature of the acquisition, the price and volume of the shares, and the date and place of the transaction, which took place on the London Stock Exchange. The company also provided contact information for any inquiries related to the announcement.

This transaction by the CEO demonstrates confidence in the company's performance and future prospects, as it shows a significant personal investment in the company's shares.