JD Sports Fashion PLC has successfully acquired the remaining 40% minority stake in Marketing Investment Group S.A. (MIG), making it the sole owner of the company. The acquisition was finalized after receiving approval from the European Commission, allowing JD to streamline its European operations and pave the way for expanding the JD brand in Central and Eastern Europe. MIG, which generated approximately £270m in revenues in the financial year ending January 2023, operated 403 stores across 13 countries as of December 30, 2023, including 23 JD stores. This move is expected to further strengthen JD's position in the European market and drive growth in the region. For further information, JD Sports Fashion Plc can be contacted at Tel: 0161 767 1000.