ITV has announced the sale of its 50% interest in BritBox International to BBC Studios for £255 million in cash. The move aligns with ITV's strategy to focus on its UK advertiser-funded streaming service, ITVX, and grow its global Studios division. The net sale proceeds of around £235 million will be returned to shareholders through a share buyback. ITV Studios will continue to receive ongoing revenue from BritBox International through extended licensing agreements. BritBox UK remains unaffected and will still feature BBC content under separate long-term agreements. CEO Carolyn McCall expressed gratitude to the BritBox International team and emphasized ITV's commitment to its core strategic goals. BBC Studios CEO Tom Fussell highlighted the acquisition's significance and the company's intention to double its business size. The transaction includes the repayment of loans from ITV to BritBox International Ltd and ITV SVOD Australia Pty Ltd. The Disposal constitutes a Class 2 transaction pursuant to the UK Listing Rules. For further information, ITV provided contact details for Investor Relations and Media Relations.