ITV PLC has made awards over ordinary shares to Persons Discharging Managerial Responsibilities (PDMRs) under the ITV plc Long Term Incentive Plan. The awards were released on 28 March 2024, and the notification is in accordance with the requirements of the EU Market Abuse Regulation. The Group CFO and COO, Chris Kennedy, acquired 420,928 shares on the vesting of the award and sold 197,837 shares to satisfy income tax and national insurance liabilities. The Chief Executive, Carolyn McCall, acquired 692,937 shares on the vesting of the award and sold 325,681 shares for the same purpose. The transactions took place on the London Stock Exchange, Main Market (XLON).