Experian has announced that it will integrate IntoZetta's data governance capabilities with its Aperture Data Studio, the company's flagship data quality platform. This integration will allow clients to better find, track, and manage their data while ensuring that it remains in line with business policies and standards. The combination of market-leading data quality and data governance capabilities addresses the challenge of data intelligence for many organizations, as they seek to utilize their data more effectively for various business practices. According to recent Experian research, 97% of businesses plan to make their data management programs more flexible and agile in the next 12 months, with improving customer experience being the top priority.

Poorly managed data can create challenges for organizations of all sizes and sectors, impacting operational efficiency, customer engagement, and business performance. Trusted data is essential for stronger customer relationships and risk mitigation. It also helps service providers meet the core outcomes in the FCAs Consumer Duty, including customer understanding, optimizing product performance, informing price and value, and improving customer support.

Andrew Abraham, Managing Director of Experian Data Quality, expressed excitement about bringing IntoZetta's data governance expertise into Experian and combining it with Aperture Data Studio. This combination will enable the delivery of tailored data quality and data governance solutions to help clients meet their business and industry requirements and tap into new growth sectors. Dan Yarnold, Director & Founder of IntoZetta, also expressed excitement about the collaboration, stating that it will enable the development of business-centric data solutions that create customer value and solve data management issues across various industries.

Experian is a global information services company that empowers consumers and clients to manage their data with confidence. The company helps individuals take financial control, businesses make smarter decisions, lenders lend more responsibly, and organizations prevent identity fraud and crime. With 22,000 employees operating in 32 countries, Experian is committed to investing in new technologies, talented people, and innovation to help clients maximize opportunities. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.