Experian PLC warns about the rise in identity fraud, which has increased by more than a fifth this year. The company emphasizes the importance of being cautious and careful with personal information, especially online, as the festive season approaches. It is crucial for businesses to be able to identify who they are doing business with, and for consumers to ensure that the businesses they interact with online are real, safe, and secure.

Experian PLC highlights that fraudulent activity is expected to peak during the Christmas shopping period. The company urges individuals to be vigilant and take necessary precautions to protect their personal information. They also provide a cautionary video on YouTube, titled "Watch how Santa gets scammed," to raise awareness about the risks of online fraud.

Overall, Experian PLC emphasizes the need for both businesses and consumers to prioritize security and verify the authenticity of online interactions to mitigate the risk of identity fraud.