Entain PLC, a global sports betting and gaming company, has reported a significant increase in the number of bets placed on the NFL's Big Game. The company's UK and European data revealed a 12% rise in bets for the 11 February fixture compared to the previous year. Additionally, there was a notable 217% increase in the quantity of female bettors on the Big Game compared to 2020. Data from Entain and its joint venture, BetMGM, indicated a record number of bets placed on this year's Big Game, with a 30% increase from the previous year and a 72% year-over-year rise in new customers.

The NFL's Big Game has garnered global attention, with a surge in betting activity. The highly anticipated season finale between Kansas City and San Francisco's NFL teams at Allegiant Stadium in Las Vegas on 11th February saw a remarkable increase in betting engagement. Entain's data highlights the growing popularity of the event, with a substantial rise in bets and a surge in female participation. The company's joint venture, BetMGM, also experienced a significant increase in the number of bets placed, indicating a growing interest in sports betting and gaming.

Entain's findings underscore the global appeal of the NFL's Big Game, with a surge in betting activity and a notable increase in female participation. The company's data reflects the growing popularity of the event, as well as the increasing engagement in sports betting and gaming. This surge in betting activity and customer engagement demonstrates the significant impact of the NFL's Big Game on the global sports betting and gaming industry.