DIRECT LINE INSURANCE GROUP PLC ("DLG")

Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs") and persons closely associated with them

The following disclosures are made in accordance with the UK Market Abuse Regulation.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jessie Burrows ("JB")

Jasvinder Gakhal ("JGa")

Jonathan Greenwood ("JG")

Ashish Jokhoo ("AJ")

Neil Manser ("NM")

Kate Syred ("KS")

Humphrey Tomlinson ("HT")

2

Reason for the notification

a)

Position/status

JB - Managing Director, Customer Sales, Service & Claims / PDMR

JGa - Managing Director, Motor / PDMR

JG - Acting Chief Executive Officer / PDMR

AJ - Chief Information Officer / PDMR

NM - Chief Financial Officer / PDMR

KS - Chief Customer Officer / PDMR

HT - General Counsel / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 ¹⁰/₁₁ pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

Purchase of Shares and the allocation of one Share for every two Shares purchased under the Buy As You Earn Plan. Under this transaction the following Partnership Shares were purchased and Matching Shares were acquired for each PDMR. This was a non-discretionary transaction.

c)

Price(s) and volume(s)

d)

Aggregated information

- Price

- Volume

e)

Date of the transaction

27 April 2023

f)

Place of the transaction

The London Stock Exchange (XLON)

For any enquiries relating to this announcement, please contact:

Roger Clifton

Company Secretary
Email:  [email protected]