De La Rue PLC has released an application study focusing on strategies for automotive brand defence. The study highlights the significant threat that counterfeiting poses to the automotive industry, emphasizing its impact on the economy and consumer safety. The company, with over a decade of experience, has been working in partnership with prominent automotive brands, protecting hundreds of millions of engine parts, aftermarket accessories, lubricants, and refrigerants annually.
The study provides insights into the proven strategies that De La Rue deploys to combat counterfeiting and illicit trade in the automotive industry. It emphasizes the importance of a complete solution that protects products prior to the point of sale through the entire supply chain and past the end of life. De La Rue offers a range of digital track and trace capabilities alongside secure labels, PURE and IZON, designed to integrate with automotive brands, ensuring authenticity and brand protection.
For those interested in learning more about brand protection or the content of the application study, the company encourages reaching out to their team for further information.
De La Rue PLC's comprehensive solutions and expertise in combating counterfeiting in the automotive industry are showcased in the application study, providing valuable insights for automotive brands looking to safeguard their products and maintain consumer trust.