De La Rue PLC has announced a three-year extension to its partnership with Mason Pearson, a British beauty brand, in an effort to combat counterfeit and diversion activities. By utilizing De La Rue's holographic innovation and track and trace software, Mason Pearson aims to enhance its ability to combat counterfeiting and diversion. The partnership signifies a commitment to maintaining product integrity and protecting against illicit activities in the beauty industry.

In addition, De La Rue highlights the challenges faced by brands in the Wines and Spirits industry due to activities such as diversion, counterfeiting, refilling, and harvesting. These activities not only undermine revenue but also tarnish reputations with the introduction of substandard products into the market. De La Rue emphasizes the importance of brand protection in this dynamic industry.

De La Rue also announces the availability of a new brochure showcasing the features of their ID card and passport bio-data page. The brochure aims to provide information on innovative features that help stay ahead of identity document counterfeiters.

Lastly, De La Rue invites individuals to attend their upcoming live events and encourages them to contact the team for any inquiries. The provided contact information includes the company's address in Basingstoke, Hampshire, United Kingdom.