Card Factory PLC's Chief Financial Officer, Matthias Seeger, has purchased 39,226 ordinary shares at an average price of 95.6 pence per share. This purchase was made in accordance with the Company's Remuneration Policy, which requires one third of bonus payments to be invested in Ordinary Shares if the minimum shareholding requirements are not met. Following this transaction, Seeger's beneficial interest in the Company's shares is 39,226 Ordinary Shares, representing 0.01% of the Company's issued ordinary share capital.

The notification of this transaction is in compliance with Article 19 of the Market Abuse Regulation and the Disclosure and Transparency Rules. The transaction took place on the London Stock Exchange. The details of the transaction, including the nature of the transaction, price, volume, and date, have been disclosed as per regulatory requirements.

For further information, enquiries can be directed to Ciaran Stone, General Counsel and Company Secretary at Card Factory plc.