Card Factory plc's Chief Executive Officer, Darcy Willson-Rymer, has acquired 13,526 ordinary shares of 1 pence each in the capital of the Company. This acquisition was made through the exercise of an option granted on 8 July 2021, pursuant to the Card Factory plc SAYE Scheme 2015. Following this purchase, Darcy Willson-Rymer's beneficial interest in the Company's shares is 507,549 Ordinary Shares, which represents 0.14% of the Company's issued ordinary share capital.

This notification is in compliance with the Disclosure Guidance and Transparency Rules. The transaction details include the nature of the transaction, the price per share, the volume of shares, and the total amount. The transaction took place outside a trading venue on 1 August 2024.

For further information, enquiries can be directed to Ciaran Stone, General Counsel and Company Secretary at Card Factory plc.