CAP-XX Limited has announced the expansion of its international sales operations with the appointment of four sales representatives for the North American market. This marks the first time that CAP-XX has engaged in direct sales for the North American market. The move is part of the company's strategy to focus on technical-led sales and broaden its geographic reach. The announcement follows the recent appointment of sales directors for Europe, India, and South Africa. CAP-XX is also expanding its distribution network, targeting larger Tier 1 and Tier 2 distributors.
CAP-XX now has a multipronged distribution strategy that combines direct sales, distributors, and partnerships. The company is building relationships with potential and existing key customers through regular engineering meetings with design teams, manufacturing groups, and contract manufacturers. This process aims to familiarize customers' product development teams with the advantages of supercapacitor technology.
With the new appointments and its strengthened distributor network, CAP-XX will have 20 designated personnel covering North America in various regions. Lars Stegmann, CEO of CAP-XX, stated that the expansion of the direct sales force will increase geographic reach and customer engagement. He also mentioned that the company's pipeline of imminent new product launches and commitment to innovation will enhance its competitive edge.
For further information, contact CAP-XX Limited or visit their website.