Burberry Group PLC announced that Joshua Schulman, the Chief Executive Officer, purchased 5,000 Ordinary Shares of 0.05 pence each in the Company on July 30, 2024, at a price of 955.50 cents per Share. This transaction was disclosed in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.

The notification of dealing form revealed that the purchase was made on the XLON platform, with an aggregated total of USD 47,775.00. The disclosure also included details of the person discharging managerial responsibilities, the nature of the transaction, and the identification code for the ordinary shares.

This announcement provides insight into the investment activities of the Chief Executive Officer, offering transparency and compliance with regulatory requirements. It also demonstrates confidence in the company's performance and potential future growth, as a key executive has personally invested in Burberry Group PLC.