Burberry Group PLC announced that Alessandra Cozzani, an Independent Non-Executive Director, purchased 1,100 Ordinary Shares of 0.05 pence each in the company on July 18, 2024, at a price of 747 pence per Share. This transaction was disclosed in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law. The total value of the transaction amounted to £8,217.00.

The purchase of ordinary shares by a director is a significant event as it demonstrates confidence in the company's performance and future prospects. This action may also positively influence investor sentiment and reflect positively on the company's leadership and governance.

This news provides insight into the confidence of the company's leadership in its future performance and may influence investor sentiment.