British American Tobacco PLC has announced a transaction made by Holly Keller Koeppel, a Non-Executive Director, in accordance with the terms of the Reynolds American Inc. Amended and Restated Deferred Compensation Plan. The transaction involved the credit of additional Deferred Stock Units (DSUs) by reference to the value of dividends declared on the American Depositary Shares (ADSs) underlying the DSUs. The price of the transaction was $Nil, with a volume of 772.33 DSUs. The transaction took place outside a trading venue on May 7, 2024.

This notification provides transparency regarding the transaction made by a person discharging managerial responsibilities within the company. It aligns with the regulatory requirements for public disclosure of transactions by such individuals and those closely associated with them. The details of the transaction, including the nature, price, volume, and date, are in line with the regulatory standards for reporting such activities.

The disclosure of this transaction by British American Tobacco PLC demonstrates the company's commitment to transparency and compliance with regulatory obligations. It also serves to inform stakeholders and the public about the activities of persons discharging managerial responsibilities within the organization. The notification is in line with the company's efforts to uphold high standards of corporate governance and regulatory transparency.

This announcement provides insight into the specific details of the transaction, including the type of financial instrument involved, the nature of the transaction, and the relevant dates and volumes. The information presented in the notification is essential for stakeholders and investors to understand the activities related to the company's financial instruments and the involvement of key individuals in such transactions.

Overall, the notification of the transaction by Holly Keller Koeppel, a Non-Executive Director at British American Tobacco PLC, fulfills the regulatory requirements for public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them. It underscores the company's commitment to transparency, regulatory compliance, and adherence to corporate governance standards.