Ascential plc has announced that the Board of Hudson MX has initiated a sale of the Hudson business, in which Ascential is a 36.5% shareholder. Ascential has also separately announced the proposed sale of its Digital Commerce business to Omnicom Group Inc. Omnicom Group Inc. has confirmed its participation in the sale process for Hudson. As part of a previous financing round, Ascential entered arrangements that provided it with a path to a majority stake in Hudson in the future. Ascential has now entered new arrangements with MT II Holdings to ensure that MT II will receive at least the same consideration for its stake in Hudson when the business is sold. The value of the consideration due to MT II if the existing put option and the call option are exercised is approximately $80 million (£66 million). Ascential will fund any shortfall between this amount and proceeds received by MT II on the sale of Hudson. The sale process for Hudson is targeted to complete in H1 2024. As of June 2023, Ascential has a common equity investment of £10.3 million in Hudson, alongside preference stock instruments totaling £87.7 million. Hudson recorded a loss before tax of US$32.7 million (£27.1 million) for the financial year ended 31 December 2022. Hudson had gross assets of US$119.2 million (£93.9 million) as of 30 June 2023.