AO World PLC has granted awards over a total of 4,270,984 ordinary shares to Persons Discharging Managerial Responsibilities (PDMRs) and members of its senior management population under the terms of the AO Incentive Plan. These awards, known as the 2024 AOIP Share Awards, were granted on 15 July 2024 and will be released in July 2027, subject to the participants remaining in employment with the Company and the Remuneration Committee being satisfied with the underlying performance of the Company's business over the deferral period.

The maximum number of shares under option granted under the 2024 AOIP Share Awards under the Plan are as follows: John Roberts, Chief Executive Officer, was granted 893,564 shares, and Mark Higgins, Chief Financial Officer, was granted 674,157 shares. The price used to calculate the maximum number of ordinary shares under the 2024 AOIP Share Awards was £1.1276, being the average closing price of the Company's shares on the main market of the London Stock Exchange on the five days following the release of the Company's preliminary announcement of its result for the year ended 31 March 2024.

In addition, Mark Higgins, Chief Financial Officer, sold 41,165 shares at an average price of £1.175 per share on 15 July 2024. These transactions were made under article 19.1 of the Market Abuse Regulation ("MAR").

The notifications and public disclosure of these transactions were made in accordance with Article 19.3 of MAR. For further information, enquiries can be directed to AO World PLC at [email protected].