On October 16, 2023, a pension fund of which Chris Hopkinson, a non-executive director of AO World plc, is a trustee and beneficiary, purchased 289,063 shares of the company at a price of 82.3p per share. This information was disclosed in a Notification of Dealing Form provided in accordance with the requirements of UK MAR. The form includes details of the person discharging managerial responsibilities, the reason for the notification, and the details of the transaction. The transaction involved the purchase of ordinary shares of 0.25p each and took place on October 16, 2023. The transaction was conducted on the London Stock Exchange.