Alfa Financial Software Holdings PLC has announced the appointment of Reena Raichura as an independent, Non-Executive Director. Reena brings with her a wealth of experience in financial services technology and product management, having held senior roles at prominent financial services companies and fintech startups. Her expertise spans the entire product development lifecycle, with a focus on driving business value through technological innovation and collaboration.

Upon joining the Board, Reena will contribute to the Audit and Risk, Remuneration, and Nomination committees. Andrew Page, Chairman of Alfa, expressed enthusiasm for Reena's appointment, highlighting her extensive fintech product development experience and its potential value as the company launches Alfa Systems 6. This appointment aligns with Alfa's strategic positioning in the asset finance software market.

Alfa Financial Software Holdings PLC has been delivering software systems and services to the global asset and automotive finance industry since 1990. The company's agile methodologies and specialized knowledge enable the delivery of large software implementations and complex business change projects. Alfa Systems, the company's class-leading technology platform, supports both retail and corporate business for auto, equipment, wholesale, and dealer finance on a multijurisdictional basis, providing compelling solutions to asset finance companies.

The appointment of Reena Raichura reflects Alfa's commitment to leveraging expertise in financial services technology and product management to further extend its leading position in the asset finance software market.