Acer has received 12 Red Dot Brand & Communication Design Awards, the highest number of winning entries for the company in this competition. The awards recognize Acer's corporate vision, sustainability efforts, and product creativity. The winning projects span various categories, including advertising, film & animation, product packaging, website, and digital solutions.
In the Film & Animation category, Acer's creative product videos for the Predator Orion X gaming desktop, Acer Chromebook Vero 514, TravelMate P6 14 business laptop, and Swift OLED laptops were recognized. Acer's advocacy films, #SayangBumi and the Acer Corporate Video A Journey to a Better Tomorrow, also received awards in the Film Design category.
Acer's eco-friendly mouse and Predator gaming headset were acknowledged for their aesthetic and environment-friendly design concepts in the Packaging Design segment. The interactive Predator Hideout website was recognized for its unique and engaging concept in the Web Design category. The Acer Day: #MakeYourGreenMark advertising campaign received recognition for its creative efforts in producing significant results for the Acer brand and the environment.
The Acer Earth Mission App and ebiiGO companion application were awarded in the Digital Solutions and Interface Design categories, respectively. The Acer Earth Mission App encourages eco-friendly habits through daily actions and has resulted in cutting almost 160 tons of CO2 emissions. The ebiiGO app's user interface provides a user-friendly experience for its users.
The Red Dot Award: Brands & Communication Design competition has been celebrating creative campaigns and their artists since 1993. It helps increase the visibility and credibility of brands and projects within the international design community.
Overall, Acer's winning projects showcase its commitment to sustainability, innovation, and creating products that make a positive impact on the environment.